Mission and Vision


We safeguard biodiversity, the environment, our farmers, and animal
well being through conservation and education efforts.

The Mission

The Good Shepherd Conservancy is a 501(c)(3) non-profit organization committed to its mission of safeguarding biodiversity through the use of Standardbred poultry and historical purebred lines of livestock for agricultural use. We engage in conservation, education, and research and development in collaboration with farmers, poultry producers, scientists, consumers, and culinary professionals.

The Vision

We seek a world where Standardbred poultry has not only been saved from extinction, but also has become wildly popular again. Our wish is for a food system where all consumers have easy access to tasty nutrient-dense poultry that comes from healthy and contented animals. Our prayer is for billions of naturally growing birds to be raised by happy independent farmers each year. Our will is to preserve historical poultry for a better future.

Our Values

Preservation and Education – We preserve important breeds of livestock by fighting for their place on our dinner tables and educating the public on how to successfully breed, raise, and market these amazing animals.

Health and Safety – Our modern industrial poultry breeds have been hybridized in ways which cause them to develop physical deformities and serious immune system deficiencies. This has led to their populations becoming a breeding ground for antibiotic-resistant strains of bacteria and highly pathogenic viruses that threaten our health and food security. We encourage the responsible use of Standardbred animals to help decrease these risks and improve public health.

Animal Well-Being – Genetic health is a premier animal welfare concern which is often overlooked. The poor genetic makeup of today’s industrial poultry breeds is arguably the number one cause of animal suffering in today’s agricultural system. To address this problem, we encourage the use of Standardbred poultry, which we assert to be the gold standard for genetic health and humane animal treatment.

Biodiversity – By working to save and grow a diverse group of historically consumed birds that are quickly disappearing, we counter the dangerous monoculture created by the industrial poultry system of today.

Environmental Stewardship – We take responsibility for building a better future by preserving animals which are bred to live outdoors as part of a holistic farming system that improves the land and safeguards our environment.

Farmer Freedom – While most poultry farmers today are paid little and required to take on massive sums of debt to enter the poultry business, we support an agricultural system which offers farmers greater independence, happiness, and freedom. This is achieved through the use of genetic stock which reduces the power of the poultry giants and puts it back into the hands of our family farmers.

Balance – Bringing good genetics to the table creates a balanced animal. This leads to an improved agricultural system, a healthier environment, and a better world.

Press and Media

National Geographic – Saving Poultry’s Gene Pool

Civil Eats – Building the Mecca of Heritage Poultry in Kansas

Eating Animals Documentary – Clip with Frank Reese

Vogue – How the Country’s Top Chefs Are Reimagining Favorite Chicken Recipes

P. Allen Smith Show – Preserving Heritage Poultry: Conversation with Frank Reese

New York Times – Preservation’s Progress

New York Post – Why Doesn’t Chicken Taste Like Chicken Anymore

Popular Mechanics – Meet the Man Fighting to Save Out Country’s Rarest Chicken

Los Angeles Times – This is the Turkey You Should Be Buying This Holiday Season

Join our effort to save historic market breeds of poultry

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Donation Amount
$ USD
  • Friend $25+
  • Supporter $100+
  • Sustainer $1,000+
  • Partner $10,000+
  • Founder $100,000+