Mission and Vision


Safeguarding Biodiversity, Farmers, and Animals Through Breed Preservation

The Mission

The Good Shepherd Conservancy is a 501(c)(3) non-profit organization committed to its mission of safeguarding biodiversity through the use of Standardbred poultry and historical purebred lines of livestock for agricultural use. We engage in conservation, education, and research and development in collaboration with farmers, poultry producers, scientists, consumers, and culinary professionals.

The Vision

We seek a world where Standardbred poultry has not only been saved from extinction, but also has become wildly popular again. Our wish is for a food system where all consumers have easy access to tasty nutrient-dense poultry that comes from healthy and contented animals. Our prayer is for billions of naturally growing birds to be raised by happy independent farmers each year. Our will is to preserve historical poultry for a better future.

Our Values

Preservation and Education – We preserve important breeds of livestock by fighting for their place on our dinner tables and educating the public on how to successfully breed, raise, and market these amazing animals.

Health and Safety – Our modern industrial poultry breeds have been hybridized in ways which cause them to develop physical deformities and serious immune system deficiencies. This has led to their populations becoming a breeding ground for antibiotic-resistant strains of bacteria and highly pathogenic viruses that threaten our health and food security. We encourage the responsible use of Standardbred animals to help decrease these risks and improve public health.

Animal Well-Being – Genetic health is a premier animal welfare concern which is often overlooked. The poor genetic makeup of today’s industrial poultry breeds is arguably the number one cause of animal suffering in today’s agricultural system. To address this problem, we encourage the use of Standardbred poultry, which we assert to be the gold standard for genetic health and humane animal treatment.

Biodiversity – By working to save and grow a diverse group of historically consumed birds that are quickly disappearing, we counter the dangerous monoculture created by the industrial poultry system of today.

Environmental Stewardship – We take responsibility for building a better future by preserving animals which are bred to live outdoors as part of a holistic farming system that improves the land and safeguards our environment.

Farmer Freedom – While most poultry farmers today are paid little and required to take on massive sums of debt to enter the poultry business, we support an agricultural system which offers farmers greater independence, happiness, and freedom. This is achieved through the use of genetic stock which reduces the power of the poultry giants and puts it back into the hands of our family farmers.

Balance – Bringing good genetics to the table creates a balanced animal. This leads to an improved agricultural system, a healthier environment, and a better world.

Our Team

Frank Reese, President and Founder

Frank Reese is a world renowned Standardbred poultry breeder and farmer based out of Lindsborg, Kansas. He has committed his life to the preservation of biodiversity via protection and stewardship of the oldest continuously bred flocks of Standardbred poultry in the United States. These flocks are kept and maintained on his farm, The Good Shepherd Poultry Ranch, which due to Frank’s efforts has become nationally renowned by farmers and chefs alike. Frank is a pioneer in his field and has been featured in publications ranging from the New York Times to National Geographic and Vogue. 

Jay Greenberg, Executive Director and Secretary

Jay Greenberg is an aspiring Standardbred poultry farmer, educator, and a notable humane butchery expert. While running an egg farm co-op in his twenties Jay studied humane animal handling and farming methods, eventually meeting and becoming a protege of Frank Reese. Currently, Jay runs the Good Shepherd Conservancy’s operations and is starting a Standardbred poultry farm in Egg Harbor City New Jersey.

Patrick Martins, Treasurer and Chief Strategist

Patrick Martins was born in New York City’s Mount Sinai Hospital’s Klingenstein Pavilion on February 10th, 1972. Later, he received a Masters’ Degree in Performance Studies at New York University’s Tisch School of the Arts. Patrick works with an excellent team to run a distribution business for heritage breeds of livestock and Standardbred poultry. In 2019, The New York Times wrote that Heritage Foods is “— the company at the forefront of the nonindustrial meat movement —”. Patrick is a founder of Slow Food USA and the Heritage Radio Network and author of the Carnivore’s Manifesto published by Little, Brown. In 2004 he and a friend produced the New York City Trivia Game. 

Press and Media

National Geographic – Saving Poultry’s Gene Pool

Civil Eats – Building the Mecca of Heritage Poultry in Kansas

Eating Animals Documentary – Clip with Frank Reese

Vogue – How the Country’s Top Chefs Are Reimagining Favorite Chicken Recipes

P. Allen Smith Show – Preserving Heritage Poultry: Conversation with Frank Reese

New York Times – Preservation’s Progress

New York Post – Why Doesn’t Chicken Taste Like Chicken Anymore

Popular Mechanics – Meet the Man Fighting to Save Out Country’s Rarest Chicken

Los Angeles Times – This is the Turkey You Should Be Buying This Holiday Season

Join Our Effort to Save Historic Market Breeds of Poultry!

Donation Amount
$ USD
  • Friend $25+
  • Supporter $100+
  • Sustainer $1,000+
  • Partner $10,000+
  • Founder $100,000+
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