In 1923, most chicken keepers had small backyard flocks that primarily produced eggs for the family and perhaps a few neighbors or a local store. That was Cecile Steele’s intention at least when she ordered 50 baby chicks for her home flock in the Delmarva Peninsula. But much to her surprise, she received 500 birds!
Instead of protesting, Cecile decided to raise the large flock in her modest chicken coop. A few months later, she sold the 387 that survived at a tidy profit. Within three years, Cecile was raising tens of thousands of birds annually, and hundreds of other Delmarva farms started to copy her model. Thus a new way of raising poultry, along with a new agricultural model, was born.
The “factory farming” method made chickens markedly cheaper and more profitable than ever. Cecile Steele became very wealthy as a result, continuing the venture until her tragic early death in 1940.
Although these early factory farms were large for their time, compared to the mega poultry houses of today, they were practically pasture-raised operations. Over time, producers pushed this model further and further while also applying it to other farming sectors.
Today, Delmarva remains one of the largest poultry-growing regions of the United States. Perdue, Allen Harim, and Mountaire Farms are all based out of the region, raising hundreds of millions of birds annually.
While this new intensive method of raising the birds made them somewhat cheaper, they remained just as expensive as beef but still nowhere as popular. But then in the 1940s came an idea to breed a bigger, better chicken—an idea that would have an even greater impact on poultry than Cecile ever did.